Project Runway’s Content Evolution
When I joined the Project Runway team, they were posting home tours of each contestant and clips from the show. To make us more relevant across the digital landscape, I produced original video content which tapped into pop culture.
Runway was known for having celebrity guest judges each week. Across the main show and its All Stars spin off, I partnered closely with Lifetime PR to secure interviews with the likes of Nicole Scherzinger, Julie Bowen, Shay Mitchell, and Kristin Chenoweth.
In addition, I saw the power of influencers pretty early on and recommended a couple who producers were so fascinated by, they decided to include them as guest judges as well. These included fashion personalities Chiara Ferragni and Garance Dore.
To build anticipation for its 13th season, I created Project Runway’s OMG Moments which revisited—you guessed it—13 iconic moments in the show’s history. With an average of 54k organic views, I greatly heightened conversations ahead of our big season premiere.