Making BMI Social-First
Music is truly one of my great loves. As the Social Media Manager for Broadcast Music Inc. (BMI), I happily took on the challenge of making this organization equally entertaining on social as accounts like MTV and Billboard.
When I created ‘60 Second Sessions,’ an original video series featuring singer/songwriters, I worked closely with the Creative teams to identify a mix of rising stars and popular artists actively promoting a project.
After the success of my interview with Gabriel-Kane Day-Lewis, I was then able to secure ‘sessions’ with the likes of Justine Skye, Rita Wilson, and Maren Morris.
In addition to the video interview, I photographed Gabriel-Kane (I only shoot on Canon, btw) to create a bank of promotional assets.
BMI x Lollapalooza
〰️
BMI x Lollapalooza 〰️
Each year, BMI sponsors an official stage at Lollapalooza. I was like a kid in a candy store with all of the content opportunities, too.
Spread the Word
The first thing I did was redesign the festival landing page on BMI.com. I started by sketching out my ideas on napkins (true) and worked with a web designer to make them a reality. I also provided all editorial content which promoted BMI’s schedule of upcoming acts. I also highlighted previous performers including Lady Gaga, Chance the Rapper, and Halsey.
Socialize the Stage
Leading up to the festival, I identified those in BMI’s lineup with the strongest social media presences. I then worked with their teams to execute Instagram takeovers.
These acts included PVRIS, ARKELLS, and DROWNERS. The takeovers increased overall engagements by 41%.
Be On the Ground
The real fun was during the actual festival. Alternating between my iPhone and a Canon G7X, I captured, edited, and posted content in real time. If you’re a cardio junkie, you need to try live event photography because I was sweating running around to get the shot.